CARTER’S needs to expand their reach across the United States.
In colaboration with the School of Rock, we encourage kids nationwide to “Rock Your Style”.
Role: Art Director & Designer
In-store merchandising.
Merch booth across local performances. Carters Reward members receive bonus reward points for purchases.
Sell merchandise in a “rockstar makeover” booth w/ step and repeat across various music festivals where SOR students perform.
Paid social on Spotify and Pandora. Targeted spots on streaming services such as YouTube, Hulu and Disney+.
P.R. kit sent to local news stations and major media outlets. Offers exclusive interview, music performance, and fashion show.