Crisp Pastel is a Chicago-based small business aiming to introduce a staple in Brazilian street food to the American market. In order to build the brand from the ground up, creating a cohesive visual identity to support its launch was crucial.

The brief: logo design, brand identity, menus, event tent graphics, food photography, and website, ensuring a consistent and recognizable brand presence across print and digital platforms.

Made using Adobe Illustrator, Adobe Photoshop, Adobe Lightroom, and WordPress.

Role: Brand Designer & Photographer